Aleran Unified Commerce Platform provides a powerful set of promotions that you can use to create interest and generate sales with customers.
Promotions Management can be found in the RepDesk Vendor details page where you can create and manage the vendor’s list of promotions.
Clicking Add Promotion will allow you to create a new promotion where you can define:
- Promotion code
- Promotion title
- Description
- Validity dates (From/To)
- If it is B2B applicable
- If it is B2C applicable
- If it can be combined with other promotions or not
- The type of promotion being offered
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Promotion Types:
Percentage Promotion:
Now let’s speak a bit about promotion types. The first type of promotion that Aleran’s promotion engine supports is the Percentage promotion. This is basically a percentage that is discounted either on the entire order, a specific product category, or a specific product or products added to the order. You can also specify a minimum order amount where this percentage promotion will be applicable.
For example: “Spend $200 on entire order and receive 10% off your order”
Example: “Spend $500 on Decorations and get 30% off”
Example: “Get 30% off when you buy Nike Air Max”
Fixed Amount Promotion:
The second type of promotion that Aleran’s promotion engine supports is the Fixed Amount promotion. This is where a fixed dollar amount is discounted in a similar fashion like the percentage promotion. This can be on the entire order, on a specific category, or a specific product or products added to the order. A unique addition to the Fixed Amount promotion is the ability to discount a specific amount on each product on the order independently before calculating the subtotal. You can also define a minimum order amount where this fixed amount promotion will be applicable.
For example: Spend $100 on Nike Air Max and receive $50 off
Example: “Get $10 off Christmas Lights”
Shipping Promotion:
The third type of promotion that Aleran’s promotion engine supports is Shipping promotion. This is where you can offer a percentage discount, a fixed amount discount or totally free shipping. You will also be able to select the shipping method to which the promotion applies.
Example: “Free shipping when you spend $50”
Example: “Free Fedex shipping”
Example: “Spend $50 and get $5 off shipping cost”
Example: “Spend $50 and get 50% off shipping cost”
You can also define a minimum order amount where this fixed amount promotion will be applicable.
Buy X Get Y Promotion:
The fourth type of promotion that Aleran’s promotion engine supports is the Buy X Get Y promotion. This is a more advanced offering where you reward customers for buying specific products by providing an incentive, like a free product or a discount. This is done in two steps in the form of ‘Customer Buys’ and ‘Customer Gets’
For the first step, you need to define either a product or a product category. If you want a specific product promotion, once you click the add button, you will be able to choose the product and define the minimum quantity or fixed dollar amount that the customer should buy for the promotion to be applicable.
Example” “Buy 2 Nike Air Max to be eligible for the promotion”
If you choose to define a product category instead, you will need to define that category and the minimum quantity or fixed dollar amount that the customer should buy for the promotion to be applicable.
Example” “Spend $100 to be eligible for the promotion”
Now for the second step of the ‘Customer Buys’ and ‘Customer Gets’ mechanism. This defines what the customer gets for the purchase defined in the first step. You can either define one or more free items as a reward for the purchase by selecting the product, quantity, and the free option.
Example: “Get 1 Nike Air Max for free”
Example: “Buy 2 Nike Air Max get 1 Free”
Or the customer can get a product discount as a percentage or fixed amount. For example, buy this product and get $5 off
Example: “Buy 2 Nike Air Max and get 25% off”
